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FishingMobile Privacy Policy

FishingMobile (“FishingMobile” or “we” or “us” or “our” or other similar pronouns) takes your privacy matters very seriously. Please read the following to learn more about our Privacy Policy (“Policy”). This Policy details how we receive, collect and use information in connection with our website located at (the “Website”), the FishingMobile mobile application (the “Mobile Application”), and other products and services provided on the Website (all of the foregoing, collectively, the “Services”).

1. Information We Collect

At FishingMobile, we collect information from our subscribers in order to help us provide you with better and more relevant services.

We collect information in two different ways:

A.   Information that you give us.

When you install the Mobile Application and register, or register on the Website, you will be asked to provide us with your name, gender, date of birth, and email address. Alternatively, you may choose to log in with a social media account, which will result in us receiving your name, gender, profile picture, and email address. You will also have the videos, post fish logs, create custom riggings and lures, or enter information regarding accounts that you may have at other social media sites (such as Facebook or Twitter) in order to push information to your accounts on those sites. Finally, you may occasionally be asked to complete surveys in which we request information regarding your opinions, habits, preferences and experiences.

B.   Information that we get from your use of our services.

We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our Mobile Application, ads and content. This information includes:

i.   Device information

When you download the Mobile Application, we may collect device-specific information (such as your hardware model, operating system version, and unique device identifiers). FishingMobile may associate this information with your FishingMobile Account.

ii.   Analytics/Log information

When you use the Mobile Application or the Website, we may automatically collect and store certain information in server logs, and on our analytics platforms.

iii.   Location information

Certain features on the Mobile Application require you to allow us to determine and use your location. We also track location for the purpose of summarizing the broad localities of our users. In connection with this, we may collect and process information about your actual location, like GPS signals sent by a mobile device. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers.

iv.   Contacts

There is an "invite your friends" feature within some versions of the app. This works by finding friends to invite from your contacts. Actual contact(s) you select will be temporarily processed through our server(s) for the purpose of sending the invitation(s) and not for any other purpose.

v.   Local storage

We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application databases and caches.

vi.   Cookies, Clear GIFs and Other Automatically Collected Data

If you have permitted your computer to accept cookies, we may use cookies on the Website. Cookies are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies make web-surfing easier by saving preferences and browsing patterns while you are at the Website. Cookies may be used to analyze the Website usage, improve content, customize the Website’s content and layout and for other customer service purposes. A cookie may enable us to relate your use of our Website to other information about you, including your personal information. All of these purposes serve to improve and personalize your experience on our Website. Most Web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. Additionally, if you have a Flash player installed on your computer, your Flash player can be set to reject or delete Flash cookies. However, refusing a cookie may, in some cases, preclude you from using, or negatively impact the display or function of, the Website or certain areas or features of the Website.

We may use “clear GIFs” (sometimes referred to as “Web beacons” or “pixel tags”) or similar technologies, in the Website and/or in our communications with you to enable us to evaluate Website usage information about visitors to the Website, target campaigns, upgrade visitor information, and know whether you have visited a Web page or received a message. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a Web page or in an e-mail or other type of message, which is retrieved from a remote site on the Internet enabling the verification of an individual’s viewing or receipt of a Web page or message. A clear gif may enable us to relate your viewing or receipt of a Web page or message to other information about you, including your personal information.

Our servers may automatically collect data about your Internet address when you visit us. This information, known as an Internet Protocol address, or IP Address, is a number that is automatically assigned to your computer by your Internet service provider whenever you are on the Internet. When you request pages from the Website, our servers may log your IP Address and, if applicable, your domain name. Your IP Address is used to help identify you and to gather demographic information about our members and users as a whole, but does not include personally identifiable information. Our server may also record the referring page that linked you to us (e.g., another web site or a search engine); the pages you visit on the Website; the web site you visit after the Website; the ads you see and/or click on; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on the Website or a referral site; and other Web usage activity and data logged by our servers. We use this information for internal system administration, to help diagnose problems with our servers, and to administer our Services. Such information may also be used to gather demographic information, such as country of origin and Internet Service Provider.

We will not link any personal information, including e-mail addresses, with aggregate data of our users.

Any or all of these activities with regard to Website usage information may be performed on our behalf by our services providers, including, for example, an analytics vendor or an e-mail management partner.

2. How We Use the Information We Collect

We use the information we collect in order to help us improve the services and features we provide to you, other subscribers, fishing professionals, our retail partners, and the advertisers that purchase ads on the Website. For example, we may use the information we receive about you:
to help us make decisions regarding future versions and updates;
to help us keep the Mobile Application and Website safe and secure;
to protect the rights or property of FishingMobile and others;
to provide you with location-based features and services, like telling you and others when something is going on nearby;
as a part of your public account profile (name, about me field, and profile photo);
to make your fish logs visible to other users where you have turned on this feature;
to measure or understand the effectiveness of advertising, and to help us deliver relevant ads to you;
to make suggestions to you and other FishingMobile subscribers;
to gather, compile and organize fishing-related data in order to improve our offering of products and services, and in furtherance of a reference guide that can serve as a resource for FishingMobile subscribers; and
for internal operations, including troubleshooting, data analysis, testing, and research.
Granting us this permission will also allow us to use the information that we receive about you in new and innovative ways, in order to provide you with new features and services that we develop in the future.

While you are allowing us to use the information we receive about you, you always own all of your information. Your trust is important to us, which is why we don't share information we receive about you with others unless we have:
received your permission;
given you notice, such as by telling you about it in this policy; or
removed your name or any other personally identifying information from it.
We store data for as long as it is necessary to provide products and services to you and others, including those described above. Typically, information associated with your account will be kept until your account is deleted. For certain categories of data, we may also tell you about specific data retention practices.

3.   Third-Party Websites and Privacy Practices

You may arrive at the Website from another website. In addition, the Website may contain links that will let you leave the Website and access another website. Websites linked to or from the Website are not under the control of FishingMobile and it is possible that these websites have a different privacy policy. Our Policy applies solely to personal information that is acquired on the Website or through your use of the Mobile Application and our services. We urge you to be careful when you enter any personal information online. We accept no responsibility or liability for these other websites.

4.   Children’s Privacy

The Website and Mobile Application are not intended for or designed to attract anyone under the age of 13 and we do not intentionally or knowingly collect personal information from anyone under the age of 13 (or older in some jurisdictions). We encourage parents to be involved in the online activities of their children to ensure that no information is collected from a child without parental permission.

5. Security

We take reasonable precaution to protect personal information from misuse, loss and unauthorized access. Although we cannot guarantee that personal information will not be subject to unauthorized access, we have safeguards in place to protect personal information. Personal information is stored on our servers and protected by secured networks to which access is limited to a few authorized employees and personnel. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

6.   Changes to Policy

From time to time, we may revise this Policy. We reserve the right to update or modify this Policy, or any other of our policies or practices, at any time with or without notice. We will post the revised Policy on the Website, so that users can always be aware of what information we collect, how the information is used and under what circumstances such information may be disclosed. You agree to review the Policy periodically so that you are aware of any modifications. Your continued use of the Website and/or the Mobile Application indicates your assent to any changes and signifies your agreement to the terms of our Policy. If you do not agree with these terms, you should not use the Website, the Mobile Application, or any of the other Services.

7.   Change or Removal of Information

If you provided your e-mail address to us and wish to update it, you may do so by sending an e-mail to

If you no longer wish to receive e-mail communication from us, such as offers, updates and newsletters, you may opt-out of receiving such communications by following the instructions included in each newsletter or communication. In addition, you can remove your e-mail address at any time by sending an e-mail with the subject line of UNSUBSCRIBE to

If you wish to delete your account completely, this can be done by sending an e-mail with the subject line of DELETE ACCOUNT to Please note that this will remove your data from FishingMobile, and deactivate FishingMobile on your device. If you have additional concerns and/or requests, you can contact FishingMobile at

8.   Contact Information

Please direct all questions in connection with this Policy via e-mail to or by writing to FishingMobile, Attention: Privacy Policy Administrator, 251 Pierce, Birmingham, MI 48009.